Snapchat introduces vote casting assets to spice up adolescence turnout

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Also among the updates: two new voting-oriented “minis.” One will allow users to register to vote in Snapchat, while a “before you vote” mini will include information about early voting and voting by mail, and let users view their sample ballot.

The app is also launching a “voter checklist” feature in user profiles that includes ballot information and details on how to register. And users who search for voting-related terms in the app’s search will be directed to additional educational resources from the NAACP, ACLU and other organizations. 

This isn’t the first time Snap has added voting registration to its app, the company previously pushed users to register ahead of the 2018 midterms. The app later said more than 418,000 people registered to vote in a two-week period.



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